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Creativity, Leadership and Personal Branding

Uploaded By: NELI Admin. Added on: 11 February 2013.
In this video:


Author and speaker, William Arruda, CEO of Reach Communications (, discusses inspiring creativity through leadership, authenticity, and the personal brand.

William says, "Although it sounds counter-intuitive, the best way to build your corporate brand is to help your employees build their personal brands." From the 2008 Walk the Talk Awards presented at Steam Whistle Brewery, Toronto.




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